ORDER DR. SUNITA SAH’S NEW BOOK!
DEFY
THE POWER OF NO IN A
WORLD THAT DEMANDS YES
“A powerful book”
“A must-read for all”
“A powerful, transformative read”
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ABOUT THE BOOK
WHY IS IT SO HARD TO SPEAK UP EVEN WHEN YOU KNOW SOMETHING’S WRONG?
How many times have you wanted to object, disagree, or opt out of something—but ended up swallowing your words, shaking your head, and just going along? Analyzing cases from corporate corruption to sexual abuse to everyday acquiescence at work, the doctor’s office, and in our personal lives, award-winning organizational psychologist Dr. Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force in our society.
With her own revelatory research, she radically transforms our idea of defiance from a misunderstood negative trait into a crucial, positive force for personal and societal change. Taking us through her five stages of defiance, Dr. Sah equips readers with simple tools to make decisions that align with their values. Defy is the essential playbook for how to speak up and act when it matters most.
PRAISE FOR DEFY
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“A powerful book… If you’ve ever compromised your principles to please others, DEFY will give you the will—and skill—to stand up for yourself.”
—Adam Grant, #1 New York Times bestselling author of Hidden Potential
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“In DEFY, Dr. Sunita Sah brilliantly reframes our understanding of defiance—from an act of mere rebellion to a vital tool for personal growth and social change. This book is a powerful, transformative read for anyone who’s ever felt the tension between doing what’s expected and doing what’s right.”
—Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret
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“Dr. Sah is leading the charge on the science of compliance and defiance. DEFY changes our understanding about true consent and true dissent, a real yes and a real no. . . . A must-read for all.”
—Robert B. Cialdini, New York Times bestselling author of Influence
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“Firmly grounded in the latest science, DEFY will surely become a culture-shifting manifesto for all of us ‘moral mavericks’ who hope to use conscientious resistance to make the world a better place.”
—Jonah Berger, New York Times bestselling author of Magic Words, The Catalyst, Contagious, and Invisible Influence
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"Dr. Sah’s DEFY is an important, timely book written by an expert who has studied and lived the central questions in her book: when should you speak up, and how do you empower people at home, work, and play to speak up when staying silent is the easier option?”
—Adam Alter, New York Times bestselling author of Irresistible and Drunk Tank Pink
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“We navigate the world by choosing what we will or will not accept but Dr. Sunita Sah is delivering, for the first time, the science behind those choices. What do you do when you’re faced with a big decision? What do you do when you feel pressured to make a particular choice? From your best yes to your truest no, DEFY helps us handle these decisions with integrity, compassion, and candor.”
—Annie Duke, bestselling author of Quit, How to Decide, and Thinking in Bets
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“DEFY answers one of the most pressing questions raised by the pandemic, protests, and the presidential election: why do people behave in ways that ignore science, oppose equity, and undercut their own self-interest? . . . It’s an engaging explanation of why defiance is the exception and obedience is the rule in all of our lives while also providing concrete strategies to recognize and transform our responses.”
—Kerry Ann Rockquemore, founder of the National Center for Faculty Development & Diversity
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“Dr. Sah’s DEFY is the answer we need for all those regret-filled moments when we stay silent and close our eyes. A playbook to understand how and when to take action, DEFY is an essential and transformative read for everyone wanting to live a life true to their values.”
—Dr. Mona Hanna, author of What the Eyes Don’t See
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Inspire positive change by placing a bulk order of Defy by January 14, 2025 to enjoy some added incentives.
10+ copies: Ignite a movement
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100+ copies: Lead an uprising
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