Dr. Sunita Sah wearing a navy blazer and white shirt, standing outdoors with blurred autumn trees in background.

WHO IS DR. SUNITA SAH?

Dr. Sunita Sah investigates what makes us comply. She is a bestselling author, a seasoned public speaker, an award-winning organizational psychologist, and tenured professor at Cornell University who has conducted groundbreaking research on defiance, advice, and influence.

A trained physician, she practiced medicine in the United Kingdom and worked as a management consultant for the pharmaceutical industry. She currently teaches executives, leaders, and students in healthcare and business. Dr. Sah is the bestselling author of Defy, a sought-after international speaker and consultant, advisor to government agencies, and former Commissioner of the National Commission on Forensic Science. Her multidisciplinary research and analyses have been widely published in leading academic journals and media entities including The New York Times, Los Angeles Times, Harvard Business Review, and Scientific American.

Stack of books titled "DEFY" by Dr. Sunita Sah, cover reads "The Power of NO in a World That Demands Yes."

DEFY: The Power Of No In A World That Demands Yes

“A POWERFUL TRANSFORMATIVE READ”

—Daniel H. Pink

“A MUST READ FOR ALL”

—Robert B. Cialdini

“A CULTURE SHIFTING MANIFESTO”

—Jonah Berger

“A POWERFUL BOOK”

—Adam Grant

Dr. Sunita Sah with long black hair, wearing a green shirt and gold jewelry, smiling outdoors with a blurred green background.

MORE ABOUT SUNITA

Dr. Sah is a professor, author, speaker, and consultant who helps executives and leaders make key decisions, think critically, negotiate, and transform their organizations.

Speaker

Dr. Sah engages audiences across business, healthcare, and academia with her inspiring and insightful talks. She delivers keynotes and workshops on various topics, including decision-making, critical thinking, leadership, defiance, and negotiation skills. She has given hundreds of invited talks to businesses, governments, and academic institutions worldwide.

    • Morgan Stanley’s Women in Leadership Summit

    • Rotman Lifelong Learning Conference

    • National Conference of State Legislatures

    • International Behavioural Public Policy Conference

    • London School of Economics Graduation Event

    • Australian Securities and Investments Commission (ASIC) Annual Forum

    • Association of American Medical Colleges

    • The National Academies of Sciences

    • US Securities and Exchange Commission

    • Cambridge University Disinformation Summit

    • Weill Cornell Medicine

    • Department of the Prime Minister and Cabinet in Australia

    • Harvard Kennedy School

    • Wharton School of Management

    • RAND Behavioral Finance Forum

Consultant

Dr. Sah uses her expertise to inform and advise organizations, businesses, and governments on managing conflicts of interest and improving decision-making and negotiating skills with critical thinking and better leadership.

    • Advising UK Government Open Innovation Team and Policy Profession Unit

    • Serving as a Commissioner of the National Commission on Forensic Science for the US Department of Justice

    • Expert for Ohio Public Defender’s office in a death row case on the validity, reliability, and biases of Forensic Science

    • Expert for US Department of Justice on a national healthcare fraud case on industry gifts to physicians that resulted in one of the largest healthcare fraud settlements in US history at $2.2 billion

    • Advising US Securities and Exchange Commission

    • Advising Australian Government’s Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services Industry on pervasive conflicts of interest

Author

Dr. Sah helps people reclaim their agency and defy the forces that keep us silent and compliant.

Defy with Coffee

Order DEFY: The Power of No In A World That Demands Yes

Dr. Sah’s definitive book examining how to defy and spreak up when it matters.

Researcher

Dr. Sah is an award-wining interdisciplinary scholar who studies defiance, advice, and influence with the aim of improving outcomes and mitigating inequalities in healthcare and society.

    • Director of Cornell University’s Academic Leadership Institute

    • Professor at Cornell University’s SC Johnson Graduate School of Management

    • Honorary Fellow at University of Cambridge’s Judge Business School

    • Ph.D. and M.S. in Organizational Behavior from Carnegie Mellon University’s Tepper Business School

    • Executive MBA with Distinction from London Business School

    • MBChB (M.D.) in Medicine and Surgery from the University of Edinburgh

    • BSc (Hons) in Psychology from the University of Edinburgh

    • UK HM Government Letter of Recognition from the Open Innovation Team (2023)

    • Mid-Career Achievement Award, Health Care Management, Academy of Management (2022)

    • Diversity and Inclusion Initiative Award, Wharton Center for Leadership and Change Management (2021)

    • Russell Sage Foundation Scholar and Researcher Fellowships (2019-2021)

    • Cornell research fellowship awards including: Institute of Social SciencesFellowship (2018–2019), Balen Sesquicentennial Faculty Fellowship (2015-2020), and the Half-Century Club Faculty Research Fellowship (2017-2019)

    • US Department of Justice Certificate of Recognition for Service on the National Commission of Forensic Science (2017)

    • Multiple Best Paper Awards from the Academy of Management and the International Academy of Management and Business

Find all Dr. Sah’s peer-reviewed and academic publications on Google Scholar.