Mind the (information) gap: Strategic non-disclosure by marketers and interventions to increase consumer deliberation.

Marketers have a choice of what to tell consumers and consumers must consider what they are told or not told. Across 6 experiments, we show that consumers fail to differentiate between deliberate and nondeliberate missing information (strategic naiveté) and make generous inferences when they do notice missing information is deliberately withheld (charitability). We also show […]

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Missing Product Information Doesn’t Bother Consumers as Much as It Should.

Popular Press / Sunita Sah

As consumers and citizens in the internet era, we have access to more information than ever when making purchases and other choices that affect our health, safety, and well-being. But sometimes what marketers don’t say is at least as important as what they do say. But how do consumers react when marketers withhold information that would be relevant to

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Managing perceptions of distress at work: Reframing emotion as passion.

Journal Publication / Sunita Sah

Abstract Expressing distress at work can have negative consequences for employees: observers perceive employees who express distress as less competent than employees who do not. Across five experiments, we explore how reframing a socially inappropriate emotional expression (distress) by publicly attributing it to an appropriate source (passion) can shape perceptions of, and decisions about, the

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Cheap talk and credibility: The consequences of confidence and accuracy on advisor credibility and persuasiveness.

Journal Publication / Sunita Sah

Abstract Is it possible to increase one’s influence simply by behaving more confidently? Prior research presents two competing hypotheses: (1) the confidence heuristic holds that more confidence increases credibility, and (2) the calibration hypothesis asserts that overconfidence will backfire when others find out. Study 1 reveals that, consistent with the calibration hypothesis, while accurate advisors

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Perceptions