Sunita Sah

Missing Product Information Doesn’t Bother Consumers as Much as It Should.

Popular Press /

As consumers and citizens in the internet era, we have access to more information than ever when making purchases and other choices that affect our health, safety, and well-being. But sometimes what marketers don’t say is at least as important as what they do say. But how do consumers react when marketers withhold information that would be relevant to […]

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The effects of public disclosure of industry payments to physicians on patient trust: A randomized experiment.

Journal Publication /

Abstract Financial ties between physicians and the pharmaceutical and medical device industry are common, but little is known about how patient trust is affected by these ties. The purpose of this study was to evaluate how viewing online public disclosure of industry payments affects patients’ trust ratings for physicians, the medical profession, and the pharmaceutical

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We Must Strengthen the “Science” in Forensic Science (blog post).

Popular Press /

A national commission created to improve the reliability of forensics has been dealt a possibly fatal blow. Keith Allen Harward served 33 years in jail after being convicted of rape and murder, largely on the strength of bite mark evidence. He was subsequently found to be innocent on the basis of DNA evidence and released.

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Association Between Academic Medical Center Pharmaceutical Detailing Policies and Physician Prescribing

Journal Publication /

This paper investigates the question: “How did physician prescribing behavior change after US academic medical centers implemented policies that limited pharmaceutical salesperson detailing?”   Abstract Importance In an effort to regulate physician conflicts of interest, some US academic medical centers (AMCs) enacted policies restricting pharmaceutical representative sales visits to physicians (known as detailing) between 2006

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Blinding prosecutors to defendants’ race: A policy proposal to reduce unconscious bias in the criminal justice system.

Journal Publication /

Abstract Racial minorities are disproportionately imprisoned in the United States. This disparity is unlikely to be due solely to differences in criminal behavior. Behavioral science research has documented that prosecutors harbor unconscious racial biases. These unconscious biases play a role whenever prosecutors exercise their broad discretion, such as in choosing what crimes to charge and

Blinding prosecutors to defendants’ race: A policy proposal to reduce unconscious bias in the criminal justice system. Read More »

Managing perceptions of distress at work: Reframing emotion as passion.

Journal Publication /

Abstract Expressing distress at work can have negative consequences for employees: observers perceive employees who express distress as less competent than employees who do not. Across five experiments, we explore how reframing a socially inappropriate emotional expression (distress) by publicly attributing it to an appropriate source (passion) can shape perceptions of, and decisions about, the

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Effect of physician disclosure of specialty bias on patient trust and treatment choice.

Journal Publication /

Abstract This paper explores the impact of disclosures of bias on advisees. Disclosure—informing advisees of a potential bias—is a popular solution for managing conflicts of interest. Prior research has focused almost exclusively on disclosures of financial conflicts of interest but little is known about how disclosures of other types of biases could impact advisees. In

Effect of physician disclosure of specialty bias on patient trust and treatment choice. Read More »